CSR Initiative: A Meaningful Day at the Red Cross Home for the Disabled
Entertain Me: AI’s Role in the Hospitality Industry’s Evolution
HP SELECTS BARE INTERNATIONAL AS GLOBAL CUSTOMER EXPERIENCE RESEARCH PARTNER
CX is Team Sport: A Day in the Life Series, part IV – Resource Management Department
CX is Team Sport: A Day in the Life Series, part III – Data Quality Department
GREAT CUSTOMER EXPERIENCE STARTS WITH COMPANY CULTURE
‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.
Read more
WHAT DOES GETTING BACK TO TRAVEL FEEL LIKE?
What does getting back to travel feel like? I spent some time with fellow BARE International colleagues and CX experts, Michele Jowdy, Director of Business Development, Melanie Cihak, Director of Client Services, Alicia Myers, VP of Operations to hear their personal impressions of recent travel experiences. Keep reading for key conversation insights with some sage considerations. Read more
HOW TO USE TECH TO REVAMP THE CUSTOMER SERVICE EXPERIENCE
‘Technology has made it possible for even small businesses to leverage innovation to improve their customer service and outpace competitors by building customer loyalty.’ BARE shares an article by Pritom Das for Entrepreneur with the relationship between technology and customer service. Read more
CUSTOMER EXPERIENCE WILL DETERMINE THE SUCCESS OF YOUR COMPANY
‘It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside as resources are channeled into product development.’ BARE shares an article by Aimee Tariq for Entrepreneur with the importance of CX. Read more
IS SOCIAL MEDIA THE BEST MEDIUM TO INCREASE YOUR BRAND VALUE DURING (AND AFTER) COVID-19?
Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.
Read more
BARE INTERNATIONAL HONORED AS ONE OF THE “TOP MARKET RESEARCH COMPANY IN SINGAPORE” BY MEDIAONE MARKETING
Congratulations to BARE International Singapore for earning one of the Top positions in the Market Research Companies in Singapore. Read more
10 EXAMPLES OF B2B CUSTOMER EXPERIENCE TRANSFORMATION FOR COVID
‘In the age of COVID, all businesses have been forced to transform, especially in the B2B world. ‘ BARE shares an article by Blake Morgan for Forbes with B2B customer experience transformations.
Read more
WHY YOU MARKET TO PEOPLE AND NOT YOUR CUSTOMER DATABASE
We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.
As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database. Read more
CHAINS MAKE BIG INVESTMENTS IN THEIR LOYALTY PROGRAMS
‘Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.’ BARE shares an article by Jonathan Maze for Restaurant Business with new and upgraded loyalty programs. Read more
SUPPORTING CUSTOMER SERVICE TEAMS THROUGH THE CORONAVIRUS CRISES
‘Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next.‘ BARE shares an article by Matthew Dixon, Ted McKenna, and Gerardo de la O for Harvard Business Review on how to support your customer service team, and subsequently your customers, through the coronavirus crises.
Read more