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HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE
‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales. Read more
E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS
‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE shares an article by Mat Zucker for Forbes with shopper behavior and marketing. Read more
WHY BUSINESSES NEED TO UNDERSTAND THE DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience. Read more
CX: WHAT’S NEXT? BRANDS FORCED TO RESPOND TO CHANGING CUSTOMER PATTERNS
‘COVID-19 has changed the customer experience — perhaps forever.’ BARE shares an article by Ray Schultz for MediaPost with changing CX trends for brands to focus on. Read more
WHY CUSTOMER EXPERIENCE AND SOCIAL DISTANCING DOESN’T NEED TO BE A TRADE OFF
‘How hospitality can ensure social distancing down to the very last step: the payment.’ BARE shares an article by Nick Corrigan for ITProPortal with new technology uses to provide great customer experience in the hospitality industry. Read more
CHRISTMAS ALREADY? RETAILERS SAY ‘YES’
‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping. Read more
4 STEPS TO BRINGING CUSTOMER EXPERIENCE BACK INTO INDUSTRIAL B2B SALES
‘Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses. Read more
6 INDUSTRIES TAKING LEAD ON CUSTOMER EXPERIENCE DURING COVID-19
‘Leaders across the landscape understand that if they want to start posting pre-pandemic numbers, they need to streamline the customer experience as much as possible.’ BARE shares an article by Chalmers Brown for CustomerThink on key industries during the pandemic. Read more
CUSTOMERS ARE CALLING THE SHOTS
‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.
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THREE STEPS TO CREATING INCREDIBLE VIRTUAL CUSTOMER EXPERIENCES
‘Covid has accelerated plenty of business trends, but personalization is one that’s often overlooked.’ BARE shares an article by Shama Hyder for Forbes on virtual personalized services. Read more