CX Week: The ROI of Improving The Customer Experience

According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the return on investment for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business. 

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CX WEEK: NEED-TO-KNOW NUMBERS & CUSTOMER EXPECTATIONS

‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry commenters when asked about top trends.’ Here, BARE shares the latest need-to-know stats on consumer behaviors and customer expectations.  Read more

37 CUSTOMER EXPERIENCE STATISTICS YOU NEED TO KNOW FOR 2020

‘It wasn’t too long ago when every business claimed that the key to winning customers was in the quality of the product or service they deliver. But, things have changed. Now, an even more important success factor has appeared. Providing the best customer experience.’ BARE shares an article by Toma Kulbytė for SuperOffice with powerful customer experience statistics. Read more

GREAT CUSTOMER EXPERIENCE STARTS WITH COMPANY CULTURE

‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.

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WHAT DOES GETTING BACK TO TRAVEL FEEL LIKE?

What does getting back to travel feel like? I spent some time with fellow BARE International colleagues and CX experts, Michele Jowdy, Director of Business Development, Melanie Cihak, Director of Client Services, Alicia Myers, VP of Operations to hear their personal impressions of recent travel experiences. Keep reading for key conversation insights with some sage considerations. Read more

HOW TO USE TECH TO REVAMP THE CUSTOMER SERVICE EXPERIENCE

‘Technology has made it possible for even small businesses to leverage innovation to improve their customer service and outpace competitors by building customer loyalty.’ BARE shares an article by Pritom Das for Entrepreneur with the relationship between technology and customer service. Read more

CUSTOMER EXPERIENCE WILL DETERMINE THE SUCCESS OF YOUR COMPANY

‘It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside as resources are channeled into product development.’ BARE shares an article by Aimee Tariq for Entrepreneur with the importance of CX. Read more

IS SOCIAL MEDIA THE BEST MEDIUM TO INCREASE YOUR BRAND VALUE DURING (AND AFTER) COVID-19?

Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.

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10 EXAMPLES OF B2B CUSTOMER EXPERIENCE TRANSFORMATION FOR COVID

‘In the age of COVID, all businesses have been forced to transform, especially in the B2B world. ‘ BARE shares an article by Blake Morgan for Forbes with B2B customer experience transformations.

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WHY YOU MARKET TO PEOPLE AND NOT YOUR CUSTOMER DATABASE

“They obviously didn’t know who they emailed.”

We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.

As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database. Read more