Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space. 

At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.  Read more

At BARE International Singapore, we believe in giving back to the community and creating positive, meaningful experiences for both our team and those we serve. Recently, the team participated in a heartwarming CSR activity at the Red Cross Home for the Disabled, an institution dedicated to providing special care to individuals with at least two or more disabilities, such as cerebral palsy, autism with lower IQ, and other conditions. Most residents are non-verbal and require constant care and attention. Read more

Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred. 

Travelers seek genuine guest experiences that engage their senses and stimulate their creativity. This change has become increasingly in-demand – and expected – with the integration of artificial intelligence. 

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